The Eng@ged Customer – Hans Peter Brondmo

In the age of the Internet, how do you keep your customers coming back–again and again–when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, “engaged” customers?

The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet’s best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them to use email to build service rather than marketing relationships.